Our roasting philosophy is centred around a need to forever improve and to relentlessly work towards the most enjoyable representation of a particular coffee.
The Rox roastery in Hamilton, Victoria produces beautiful, freshly roasted coffee each day with an unmatched attention to detail. Each lot is carefully selected and then profiled, tweaked and cupped rigorously before being made available to you.
Our blends are deliberately built with the end-user in mind, with each component roasted to highlight particular attributes. Every single batch follows the sweetest roast curve you can possibly imagine, whilst incorporating the best matching flavour profiles to create a delectable coffee experience.
The Rox Coffee Company offers:
Five coffee roast profiles selected by our expert personnel, comprising a blend of beans from (insert coffee regions):
budget blend
Medium Blend
Dark Blend
Filter Blend
Decaf Blend
Single origin profiles from (insert coffee regions)
Contract roasting, customised to your profile preferences (see below for a guide).
Personalised branding.