Our Roasting Philosophy

At Rox Coffee Co., our roasting philosophy is centred around a need to forever improve and to relentlessly work towards the most enjoyable representation of a particular coffee. We believe that roasting coffee is an art form, and we’re committed to producing the highest quality coffee possible.

The Rox Roastery

Our roastery is located in Hamilton, Victoria. We produce beautiful, freshly roasted coffee each day with an unmatched attention to detail. Our team of expert roasters is passionate about creating a flavourful and aromatic cup of coffee every time.

Carefully Selected Beans

We start with carefully selected beans from around the world to ensure that each lot meets our high standards for quality and flavour. We then profile, tweak, and cup each lot rigorously before it is made available to you.

Deliberately Built Blends

Our blends are deliberately built with the end-user in mind. Each component is roasted to highlight particular attributes, creating a perfectly balanced cup of coffee. Our team of roasters uses the best matching flavour profiles to create a delectable coffee experience.

Sweetest Roast Curve

Every single batch follows the sweetest roast curve you can possibly imagine. This ensures that each bean is roasted to perfection, bringing out its unique flavour and aroma. We’re committed to providing our customers with the highest quality coffee possible, and our roast curve is just one way we achieve that.